IN2 INNOVATION | Austin, TX | December 2022 - Present

Industrial Design Manager

• Leads the industrial design team to deliver high-quality work on time and within budget.

• Holds weekly strategy meetings with the leadership team. Reports to the VP and the Creative Director.

• Leads the design team to create user-driven, beautiful, and functional products across various industries.

• Works closely with the engineering team to ensure design feasibility and to maintain design integrity in production.

Senior Industrial Designer

• Designs user-driven, functional, and aesthetically pleasing products for a wide range of clients and industries.

• Works closely with the IN2 Engineering team to ensure design solutions are manufacture, and ensure that the design intent and integrity is maintained through the production process.

• User Research - Specializes in qualitative ethnographic user research, using tactics such as journey mapping and insight mining. Conducts workshops with clients to create product roadmaps and to develop their innovation pipelines. • Conducts nationwide field research through interviews and focus groups, analyzing both qualitative and quantitative data to identify user needs and to transform raw data into actionable insights that improve user experiences and inspire new product development.

• Design Strategy - Developes insight-driven strategies that elevate brand loyalty, streamline processes, and maximize client satisfaction. Contributed to the development of VBL (Visual Brand Language) guidelines for a large client spanned across several business units, involving products in both commercial B2B sector as well as residential consumer-facing products.

PROPULSION DESIGN | Austin, Texas | January 2015 - December 2022

Industrial Designer

• Concept Development - Worked with the ID team on ideation sketches, concept development, and visual communication. Rapidly generated design concepts that effectively communicated form, function, part breakdowns, assembly strategies, and material selection. Created basic function models in CAD (Solidworks) to visualize and validate concepts.

• Prototyping - Took concepts from sketches to working prototypes, building complex prototypes; crafting ergonomic designs focusing on form while also leveraging knowledge of rapid prototyping methods and standards.

• Design for Manufacture (DFM) - Prepared CAD files for production, resolving DFM details such as molding strategy, part breakdown, draft, bosses, and finish/textures. Collaborated with the engineering team to produce final design drawings, Bill of Material (BOM’s) and Requests for Quotes (RFQ’s).

• Softgoods – Oversaw softgoods-heavy projects end-to-end, including in-house prototyping, cut and sew, tech pack creation, pattern making, material sourcing, and liaison roles with developers.

SNAP-ON | Kenosha, Wisconsin | May 2014 - August 2014

Industrial Design Internship II

• Conducted filed research in automotive shops to understand vehicle diagnostic processes.

• Performed user experience interviews to gather insights and inform design decisions.

• Worked on the design of Snap-On’s bespoke hand-held diagnostic tool and it’s first diagnostics shop cart.

• Developed rapid concepts and conducted ergonomic studies for power tools that required hand grips.

TAO DESIGN | Hangzhou, China | May 2013 - November 2013

Industrial Design Internship I

• Gained hands-on experience abroad as part of the Industrial Design team in Hangzhou, China.

• Overcame language barriers with Chinese clients by using sketching and illustration to communicate design concepts.

• Conducted user research on lifestyle trends and cultural needs of Chinese users.

• Visited Chinese factories and built relationships with local clients and stakeholders.

• Designed displays and attended trade shows in Hangzhou and Shanghai.

UNIVERSITY OF HOUSTON - Gerald D. Hines College of Architecture and Design

Bachelor of Science in Industrial Design | Class of 2014